What? Studio is an independent motion design studio focused on two things: creating motion for brands & digital products, and building tools for the people who make it. Everything grows out of the same curiosity for design, animation, and making creative work a little easier.
Brand film
How studio looks, moves and sounds.
Logo in motion
Kaboom - the official What? Studio mascot, named by our community.
BlinkThe resting state. The mark is alive even when nothing happens.
GlanceA sideways look for “wait, what?” moments: reveals, cuts, surprises.
MoodsShocked, happy, wink, starstruck — the eyes carry the emotion, the body only tilts.
Colour
Click a swatch to copy
Signal Orange#F93A00RGB 249, 58, 0Buttons, highlights, the one thing to notice.
Ember#F66800RGB 246, 104, 0Gradient partner for orange surfaces and covers.
Peach#FFB08ARGB 255, 176, 138Soft accent on dark: links, small labels.
Ink#000000RGB 0, 0, 0The mark, dark backgrounds, body text on light.
Graphite#161617RGB 22, 22, 23Panels and plugin windows.
Paper#FFFFFFRGB 255, 255, 255Light backgrounds, the mark’s eyes.
Signal Orange → Ember
Type & pixels
Wordmark
A heavy serif that breaks into pixels from left to right. Reserved for the name.
Interface type
Aa
Inter / SF Pro. Bold for headlines with tight tracking, medium for text.
